Episode 125

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Published on:

4th Mar 2020

Private Practice Marketing Plan: How do you know it's working?

How do you know if your marketing plan is working?

I remember what it is like to be on the hamster wheel. Trying everything to see what sticks. Coffee dates, networking meetups, blogging, social media, website copy updates, directory listings, conferences....🤪

Truth is, you can get so busy that you forget the most important part of any marketing plan - the planning!


A true plan means you are intentional about the strategies you implement in your marketing AND those strategies must be measurable.


🌟And a plan that works is one that allows you to work with the clients that you know you can help, so they get great outcomes and you stay inspired doing the work you love. 🌟


Planning is not a day by day thing. We recommend our bootcampers to sit down quarterly and lay out everything. But in order to plan you have to analyze what has worked before.


Check out some measurements to take into consideration if you want to know how your marketing is working for your business.


You know your marketing plan is working if you have your ideal clients calling and you are doing great work that provides great outcomes..


Take the Private Practice Challenge today so you can provide better outcomes, have better income and make mental health care accessible.

Mentioned in this episode:

Oct 17, 2024: Writing Great Progress Notes: What Should Be In Your Chart

✨ Learn how to write effective progress notes that protect you, your clients AND meet the current requirements of insurance plans -- whether you're an in-network or out-of-network provider!

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About the Podcast

Starting a Counseling Practice Success Stories
Encouragement and advice for any stage of private practice.
Join Kelly Higdon and Miranda Palmer of zynnyme Private Practice Experts as they speak with successful practice owners about how they created lives and businesses they love. Whether you're new to private practice or already successful and looking to expand, you'll find plenty of stories to get motivated and start designing the practice of your dreams!

• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool

• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast

About your host

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zynnyme Kelly & Miranda

zynnyme (Kelly + Miranda)
zynnyme, founded by Kelly Higdon and Miranda Palmer, was born from two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree. Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world.