Episode 357

full
Published on:

22nd Sep 2025

Fertility Specialization and Professional Women: Dr. Wiyatta’s Guide to Counseling Niches

In this episode, host Kelly sits down with Dr. Wiyatta to explore her inspiring journey from working in correctional and federal settings to building a thriving, bicoastal private practice. Dr. Wiyatta shares candid insights about why she chose the path of private practice, the pivotal moments that sparked her transition, and how she tailored her business to fit her life—including focusing on women's mental health and fertility counseling.

You'll hear practical advice on building a practice with multiple income streams, the power of niching down, and the importance of creating a foundation before taking the leap. Dr. Wiyatta reveals how flexibility, autonomy, and the courage to do things her way have shaped not only her business, but her lifestyle—from cross-country moves to international speaking opportunities.

Whether you’re on the fence about starting your own practice or looking for tips to refine your business, Dr. Wiyatta’s story is filled with valuable lessons, encouragement, and inspiration. Tune in for a conversation that’s both real and motivating, and discover how you too can design a practice—and life—that truly works for you.

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Dr. Wiyatta's Website: drwiyatta.com

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Mentioned in this episode:

Register Now - Crossing State Lines in Therapy: A Guide to Staying Legal & Ethical

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About the Podcast

Starting a Counseling Practice Success Stories
Encouragement and advice for any stage of private practice.
Join Kelly Higdon and Miranda Palmer of zynnyme Private Practice Experts as they speak with successful practice owners about how they created lives and businesses they love. Whether you're new to private practice or already successful and looking to expand, you'll find plenty of stories to get motivated and start designing the practice of your dreams!

• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool

• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast

About your host

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zynnyme Kelly & Miranda

zynnyme (Kelly + Miranda)
zynnyme, founded by Kelly Higdon and Miranda Palmer, was born from two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree. Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world.