Episode 248

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Published on:

22nd Mar 2022

Attracting the Right Clients: Websites for Therapists with Erinn

Erinn loves doing her work by herself. After launching private practice in 2021, she wanted to grow her online presence to legitimize her business. She started creating her website on Wix with a single page about her services and thought it was enough to start attracting clients.

During her initial phone screenings, callers mentioned how her website "spoke" to them, but she noticed many weren’t people she wanted to work with. Erinn wasn't sure what was attracting everyone except her ideal clients. After joining Business School for Therapists, she was able to change her website so that she noticed her work was in demand, with the right clients this time!

In their conversation, Erinn shares with Miranda what changes improved her website performance. She credits being authentic and using outcome conversations for her site’s ability to reach the right clients. Erinn feels her website creates informed consent about her practice and herself as a therapist. She also shares tips for those who are having trouble starting a website.

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Websites for Therapists: Your Checklist to DIY or Outsource a Client-Generating Website: zynnyme.com/blog/websites-for-therapists-checklist

Join the FREE Private Practice Community: classroom.zynnyme.com/share/DCZS57H6dbE8S_GZ

Learn more about Business School for Therapists: news.zynnyme.com/bootcamp/

Website: zynnyme.com

Blog: zynnyme.com/blog

Facebook: facebook.com/kellyandmiranda

Instagram: instagram.com/zynnyme/

LinkedIn: linkedin.com/company/2456942/

Pinterest: pinterest.com/zynnyme/

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About the Podcast

Starting a Counseling Practice Success Stories
Encouragement and advice for any stage of private practice.
Join Kelly Higdon and Miranda Palmer of zynnyme Private Practice Experts as they speak with successful practice owners about how they created lives and businesses they love. Whether you're new to private practice or already successful and looking to expand, you'll find plenty of stories to get motivated and start designing the practice of your dreams!

• Learn about our LIFETIME program for current and aspiring practice owners: https://bit.ly/LearnAboutBusinessSchool

• Check out how YOU can be featured on the podcast (or even have us on yours!): https://www.zynnyme.com/podcast

About your host

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zynnyme Kelly & Miranda

zynnyme (Kelly + Miranda)
zynnyme, founded by Kelly Higdon and Miranda Palmer, was born from two licensed therapists coming together to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree. Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world.